The big change of the automobile industry is the process of China's transition from a manufacturing power to a manufacturing power
- Published: September 17, 2019
- Source: Xinhuanet
Xinhua Net, Boao, December 5 (Wang Richen) On the 5th, Jiang Zili, member of the Standing Committee of the Party Committee and deputy general manager of BAIC Group, said in a parallel sub-forum of the 2018 China Entrepreneurs Boao Forum "New Actions in the Chinese Automotive Industry" Great progress has been made, but from the perspective of high-quality development, the biggest gap is still in the brand.
Jiang Zili believes that more domestic independent brands are still at the low-end level and the brand premium is relatively low; the technology and product power have been improved, but the core technologies in key components and powertrain systems are similar to those of joint venture brands There is still a large gap in the ratio; there is also room for improvement in the product structure. In the future, continuous efforts are needed in these areas.
The automobile industry is a large-scale modern manufacturing industry. The scale and quality of automobile companies are accompanied by it. It is difficult to achieve high-quality development without reaching a certain scale. Jiang Zili said that Chinese auto brands are generally scattered and small in this regard. Therefore, Chinese auto brands will face industry reshuffle, and this time will come faster than expected.
Jiang Zili said that through the focus of Chinese automobile brands, it is necessary to further achieve high-quality development and enterprise scale benefits. First, it takes time; second, the transfer of strategic thinking from traditional manufacturing to brand management is crucial. "The process of the brand winning the market in the process of transformation is the process of China's independent brand innovation and the process of China's manufacturing industry from a big country to a strong country."
Talking about the future of the industry, Jiang Zili believes that it is necessary to adhere to open cooperation, strengthen independent innovation, and use the efforts of a generation of Autobots to achieve effective catch-up.
From December 4th to 5th, the "2018 Chinese Entrepreneurs Boao Forum", co-sponsored by Xinhuanet, China Economic Information Service, Xinhua News Agency New Media Center, and Xinhua Daily Telecom, was held in Boao, Hainan. More than 200 entrepreneurs participated in the forum, paying tribute to the 40th anniversary of reform and opening up, and discussing the strategy of brand power.
Editor-in-chief: Liu Fangyu